LA LUCE PENSATA LIGHT IS JAN FRANCOIS CROCHET

Light is a factory.

Sergio Terzani in the 1970s started the company as a manufacturer laboratory of the typical tuscany handcraft lamps made of wood, iron and murano glass. He also added a contemporary creative twist to his designs, introducing the brand to the international community.  Few years later, in 1985 was essential Sergio’s meeting of French designer Jean Francois Crochet. The combination of Terzani’s artisan craftsmanship and Crochet’s design sensibility sparked the beginning of “Terzani, La luce pensata.” The first product to result from this new partnership was Antinea, a floor lamp made of wrought iron, pietra serena and Murano glass, which soon became visually synonymous with the phrase “Made in Italy.”

With the beginning of the new millennium, Nicolas and Cosimo Terzani, the third generation of management, have pushed the brand’s identity further, combining the company’s heritage with 21st-century technology by integrating new, sophisticated techniques with traditional hand welding performed by Italian master craftsmen. Renowned new designers are involved in this process, including Bruno Rainaldi, Prospero Rasulo, Giulio Iacchetti and, most recently, Barlas Baylar.

The latest collection, Light is a Queen, exemplifies this perspective. The suspended light Tresor, designed by Crochet, is inspired by pirate treasure and is comprised of 3.900 individually minted “coins.” The Orten’zia collection, a series of suspended and freestanding designs by Rainaldi, is created by hand-welded dozens of small metallic floral shaped pieces. The most precious version, plated in silver and cable free, can be interpreted as a modern evolution of the most romantic candelabra. Fusing technique with technology, the Anastacha line’s ornate floral flourishes are created from Plexiglas using advanced, laser-cutting technology and lit with an innovative LED system.

Historically and today, Terzani, “la luce pensata,” represents both a small family workshop and an internationally renowned brand, traditional knowledge, as well as technological innovation, a seductive look back and a soft step forward into the future.